A good strategy creates balance between the nature and aspirations of the company, on the one hand, and the demand from existing and potential customers, on the other. Strategic advice, however, will only be useful if the same amount of time and energy is put into actually putting decisions into practice.
An agile organisation needs an agile strategy. This requires constant adjustments and an iterative dialogue between all the relevant stakeholders, such as present and potential customers, employees, experts and actors in the chain.
Strategic advice and its implementation is all about people. It requires courage, a holistic approach, incisive analysis and creativity.