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The position of communications within the organisation has become stronger, stated 73% of participants in the fourth Berenschot Communications Benchmark 2018-2019. As well as acting as content expert, the Communications department is increasingly acting as strategic dialogue partner and uses this role to offer added value for the organisation: increasing trust, offering support to achieve organisational objectives and improving the organisation’s communications.
The communications function attaches great importance to the communicating organisation. This was one of the themes of the Communications Benchmark that Berenschot implemented at government inspectorates, contracted by the Bureau Inspectieraad (Inspection Council office).
Following the success of the three previous benchmarks, Berenschot is organising another Communications Benchmark. The objective is to continue to follow developments in and around communications departments. Interested organisations can register to participate until the end of December.
Though for the rest of the organisation there is room for improvement.
These are the results of the Communications Benchmark 2017 of Berenschot.
Berenschot will launch an international benchmark study covering all communications aspects in the spring of 2018. The main trends emerging from the national benchmarking Berenschot has conducted over the years are the introduction of social newsrooms, and the growing importance of internal communications.
On Thursday, 23 March, Laura de Vaan (Online Marketing Consultant at Berenschot) gave a presentation at The Social Conference about 'How the Berenschot management consulting firm stayed true to itself online'.