Ketchum Pleon - Market-oriented organisation

Market-oriented organisation

Ketchum Pleon is a full service international communication consultancy of European origin. Berenschot was requested to help design the internal organisation of its Dutch business unit.

Two aspects need be combined for successful market operations: knowledge of the market and a good reputation. Without a ‘prima donna' who is known in the market as a thought leader, it is difficult to make an impression. Furthermore, knowledge of the latest marketing and communication techniques are vital for providing customers with sound advice. By creating cells within the organisations centred around ‘prima donnas', sector knowledge and substantive knowledge were linked in each target market.

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