Verantwoord verleiden in beleidsprocessen (Responsible Enticement as Part of the Policy Process)
- Carolien Gehrels, Hanneke Möhring, Tanja Verhey, Guido Kwikkers
- Assen: Van Gorcum, 2004 (Berenschot Foundation)
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How will we make use of communications? It is a familiar question for any policymaker. While in the past communications usually was at the bottom of the list of the policy formulation process, nowadays the importance of good communications is recognised and communications is becoming increasingly interwoven with the policy process.
The new links between communications and policy are central to the book Verantwoord verleiden in beleidsprocessen (Responsible Enticement as Part of the Policy Process). The book starts off with an analysis of these links, the recent changes in policy formulation processes and the role of government and other stakeholders in this regard. Three case studies are then discussed. This is accomplished using the Communications Spectrum developed by the authors, a thinking and action framework that facilitates the proper coordination of policy and communications. Finally, the authors draw a number of conclusions in relation to issues pertaining to policy and communications. Responsible enticement is....
Due to the clear structure of the examples from actual practice contained in the book, Verantwoord verleiden in beleidsprocessen (Responsible Enticement as Part of the Policy Process) provides a multifaceted picture of the relationship between policy and communications. It can therefore provide an interesting deepening of their work for policymakers. Furthermore, the Communications Spectrum provides them with a day-to-day action framework for integrating communications and policy.