Invoering van een nieuw zorgstelsel (Implementation of a New Healthcare System)

Management strategies and communication
Hans de Bruijn, Ernst ten Heuvelhof, Bill van Mil and Hendrik Visser
Maarssen: Elsevier Gezondheidszorg, 2007
Publishing date:
978 90 3522 972 3
Nr of pages:

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This book provides an analysis of the communication campaign conducted by the Netherlands Ministry of Health, Welfare and Sport concerning the introduction of the new Health Care Act on 1 January 2006. The findings are covered by the book's six chapters. What went well and what went awry during the communications campaign concerning the new Health Care Act? What conscious or unconscious decisions led to success? What was the intelligence underlying the campaign? The authors conclude their treatise with a number of lessons learned and the dilemmas involved in designing these types of complex change programmes.

The research was conducted under contract to the Netherlands Government Information Service in close collaboration with the Netherlands Ministry of Health, Welfare and Sport. The authors were given complete freedom to conduct their own analysis and draw their own conclusions. They conducted candid interviews with the representatives of the numerous involved parties, including governments, executing agencies and healthcare insurance companies.