Dienstverlenende brancheorganisaties (Service Providing Trade Associations)
- Dedan P.J. Schmidt, J. Martin Schulz, Niels Kastelein
- Dialoog Uitgevers (Dialoog Publishers), 2004
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Trade associations are searching for ways in which they can provide perceptible added value to their members. This is because members are adopting an increasingly critical attitude towards their association. In 2003, Berenschot Consultants published the book Ondernemende brancheorganisaties; balanceren tussen belangen (Enterprising Trade Associations: Balancing Interests) commissioned by the Berenschot Foundation and VNO-NCW (The Confederation of Netherlands Industry and Employers). The book provides an overview of trade associations in the Netherlands, and in particular deals with their role: advocate on the one hand and member services on the other.
In Dienstverlenende brancheorganisaties; verdienen, verbinden, of versterken (Service Providing Trade Associations; Earning, Connecting or Strengthening) Berenschot's consultants, under contract to Interpolis, define the services provided by trade associations in further detail on the basis of desk research, case studies and a survey of members.Dienstverlenende brancheorganisaties; verdienen, verbinden, of versterken (Service Providing Trade Associations; Earning, Connecting or Strengthening) provides an extensive overview of the types and forms of services that trade associations are able to provide. The authors, Dedan P.J. Schmidt, J. Martin Schulz and Niels Kastelein, furthermore present a number of practical models in their book that can assist in determining the service strategy, the service portfolio and the organisation thereof. Any professional organisation will be able to identify with one or more of these models.
The book also holds up a mirror for the trade association: how do you conduct your business and how do others conduct theirs? A questionnaire has been included as a bonus. By completing this survey you will obtain an overview of the degree of professionalism with which the trade association delivers its services. This book targets executives, managers and staff members who work for trade and professional associations and is definitely also of interest to other professionally organised associations, such as charitable organisations and sports associations.