Binding en Motivatie; Acht adviezen voor employment marketing (Commitment and Motivation; Eight Employment Marketing Recommendations)
- S. ten Have, S. Weusten and J. Bolweg
- Den Haag: Academic Service, 2002
- Publishing date:
- 90 5712 075 5
- Nr of pages:
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Employers do everything in their power to satisfy their clients, but still all too often approach their employees as a single homogeneous group. Based on the need for a genuine dialogue between employee and organisation and inspired by insights gained from the marketing and psychology disciplines, the authors designed a new typology for employees and organisations. The typology identified provides a handy instrument for determining the values and motives of managers and employees.