Onderscheidt uzelf! (Distinguish yourself!)

Increase your margin with added value
Author(s):
Luuk Verburgh, Roel van Lanen and Titia Tamminga
Published:
Utrecht: Berenschot, 2008
Publishing date:
Nr of pages:
11
Price in €:
Free
Order:

This publication can be obtained by sending an e-mail to Maria van Lanen at m.vanlanen@berenschot.nl

Description

These days, more and more companies are falling into the Commodity Trap: competing purely and solely on price. Commodities are products that are indistinguishable from each other, which leaves the client nothing to choose between except price. Focusing only on economy and volume leads to price erosion and produces standard products with no distinguishing elements or features.

onderscheiduzelf

This publication is only available in Dutch

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