Excelleren = optimaliseren én innoveren (Excelling = Optimisation and Innovation)

How do you do that?
Marcel van Assen, Gerben van den Berg and Jan Joost Wobben
Assen: Van Gorcum, 2008
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9 789023 243939
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Organisations today must simultaneously focus on producing products and providing services (operations) efficiently and effective innovation (exploration). More and more organisations are aware of the fact that the only way in which they can differentiate themselves is if they manage to combine optimisation with innovation. But optimisation carried out in parallel to innovation seems paradoxical: a focus on working efficiently (operations) comes at the expense of innovation (exploration) and vice versa. An increasing number of managers are wrestling with the question of how their organisation can be simultaneously efficient and innovative.

Real market leaders are able to simultaneously organise for efficiency and effectiveness. How do they do this? This book answers that question. It is targeted at managers, consultants and students interested in organising Operational Excellence and value innovation. The authors support their argument with a number of case studies involving companies such as NXP Semiconductors, CE Plastics, VDL BOVA, Stork Fokker AESP and Philips DAP.


This publication is only available in Dutch

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