Successful Dutch Brand Session with HISWA Holland Yachting Group
Berenschot, together with the HISWA Holland Yachting Group, organised a Dutch Brand session with suppliers and shipyards in the superyacht industry. This session was a follow-up to a strategic workshop in April, during which the cluster identified three key spearheads. One of these spearheads called for strengthening the Dutch Brand.
The primary objective of the HISWA Holland Yachting Group is to promote export for the 40 affiliated Dutch companies comprising shipyards and suppliers. The Netherlands is a leading player in this industry, something that keynote speaker Martin H. Redmayne also emphasised. He praised the quality, personality and history of the Dutch superyacht construction industry. He also challenged the participants of various shipyards and suppliers to further expand the values associated with the Dutch Brand. The session also explored the current communications and objectives of the HISWA Holland Yachting Group, as well as ideas for making further improvements in this area. Furthermore, the session addressed the conditions and organisation needed to strengthen the Dutch Brand in the superyacht cluster. To conclude the session, there was a discussion about actual marketing activities, during which participants generated valuable input for the future of the HISWA Holland Yachting Group.