Services

Improvement of return, structuring of organisation and preparations for expansion. For a Dutch wholesaler of construction materials, with multiple branches.

Translating the group strategy into actual marketing practice is not always easy. Berenschot helps you translate the strategic direction of the organisation into structure and activities for the marketing/sales division. And the customer service and back office activities that they require.

Cases in Marketing.

If you are a Berenschot client, you can use the form below to order Marketing Management, de essentie at a 25% discount, and pay only € 41.25 (including shipping).

Approach Berenschot marketing.

Market-oriented organisation in actual practice.On the basis of these examples you will see how we applied our approach to a number of assignments.

In recent years, TNT has made a shift from a product-oriented to a market-oriented organisation. As a result, marketing has increased its influence in the business dramatically. But in day-to-day operations, there is uncertainty on the distribution of the various marketing tasks, responsibilities and authorities over the various units, and as a result, too much energy is being spent on each other and not enough on the market. Berenschot was asked to bring clarity to this situation, to allow TNT to focus even more on the market than it is presently doing.

The hit rate of new products is too low. Product managers are too operational and not market-oriented enough. And communication between sales management and product management leaves a lot to be desired. How can we organise the product management function to make our organisation more market-oriented? And make our product portfolio a better fit for what the market wants?

To enable the event organisation to better serve its biggest and most important client, in part by developing a "guarantee plan". This guarantee plan gives the client in question the confidence that the organisation is providing the requested service. In time, this guarantee plan must lead to the event organisation also taking on some activities from its client.