Trends in communications
How can cities in your area use the demand for space and the supply of activity to the community’s best advantage? How do you take a regional approach to the development of public facilities such as theatres, multiplexes and swimming pools, thereby improving the competitive position of all parties involved? Our motto is: ’Outpacing the competition together, towards a joint marketing strategy’.
How do you, as an employer, ensure that your people’s commitment is maintained and increased? Substantial resources are spent on recruiting new people, while talented professionals disappear unnoticed through the back door. Berenschot will assist you in translating your mission, vision and organisational objectives to your own internal employees. Rather than looking at an organisation as a whole, we consider what drives individuals. We identify individual communications needs and then explore methods to create loyalty among your staff and keep them interested.
How do you convince a manager that it’s a good thing to create a home office for his secretary? The secretary will need to prove that the working relationship that has evolved over the years will not change, which requires a different mindset and a different way of working. The secretary and her manager will need to experience this for themselves.
‘You have convinced me. Now, go out and force me’. That was the response lobbyists could expect when speaking with Franklin D. Roosevelt. The 32nd President of the United States was convinced that any rational idea presented by a lobbyist would have to be supported by the electorate. Rallying supporters behind a specific issue, also known as ‘grassroots campaigning’, is a common lobbying strategy in U.S. politics and has begun to gain traction in the Netherlands as well.
We have encountered our fair share of ambitious communications managers who try to achieve results amid organisational disorder. In these organisations, departments and group divisions each liaise privately with stakeholders on a variety of issues, and the internal and external communications strategies are determined by professionals who only ever run into each other in the company restaurant. Even though the Board has urged them repeatedly to address the key issues jointly, they simply cannot seem to integrate all these various efforts.
Research has shown that patients are highly susceptible to other patients’ experiences. Through a variety of online resources, these experiences – both the good and the bad – are exchanged at an unprecedented rate, inevitably affecting your organisation’s reputation.
Online reputation management has therefore become an indispensable component of brand management, allowing you to protect your company's reputation by actively monitoring if – and, if so, on what websites – your organisation is being discussed, and adequately responding in time to minimise any negative fallout.
