Public Affairs & Lobbying
Lobbying: first do your homework, then play outside
Lobbying is 80% doing your homework and 20% "playing outside". But how do you develop a lobbying strategy that works? We help you move forward in structuring and professionalising your lobby. So directors, executives and officials can effectively exert their influence. Lobbying in the halls of The Hague or Brussels is not something we do for you. It's something we help you to do for yourself.
Four keystones of lobbying strategy
The basis of lobbying is a thought-through approach with a plan-based perspective. An organised lobby is built on four keystones:
- Establish which issues have priority
- Build up a relevant contact network
- Set the strategy: quiet lobbying or loud lobbying; lobbying alone or with allies
- Create a well-oiled internal organisation
Berenschot advises companies, sector organisations, municipalities and provinces, AAAs, and Joint Arrangements on public affairs, lobbying strategy and lobbying organisations. A sampling of our approach and products:
- Recommendations on structuring the lobbying organisation: proposal for strategy, coordination and process
- Quick scan of existing lobbying resources mix: how effective are your own actions, journals, position papers, web site?
- Lobbying plan: actions for each lobbying area
- Tactical tips on loud lobbying: via newspapers, magazines, radio, TV and internet
- Formulating the communicative lobbying messages in lobbying letters, position papers and press releases
- Lobby training and coaching
