Change marketing

Successful change!

Are you in the middle of a merger process or internal reorganisation? Are you dealing with undesired publicity in the media? Or loss of image among employees, potential employees, clients, shareholders, chain-related organisations, governments, the public and other stakeholders?

Change marketing supports change processes and leads to visible behavioural change on the part of all persons involved. Berenschot is ready to help you improve the success chances of your change process.

Our approach:

• clarifies the situation, offers transparency and points of reference;
• defines perspectives and opportunities after the change;
• preserves involvement in the organisation;
• keeps productivity and energy levels high;
• prevents image damage;
• informs and involves stakeholders in the change, systematically and on a project basis.

This approach ensures that managers take up their change role by increasing capacity for communication. In addition, personnel can experiment with new behaviour, and the Works Council can take up its role in the negotiation process, resulting in less resistance to the change.