Publications

Marketing Management, de essentie (Marketing Management, the Essentials) offers a complete introduction to modern marketing management. The latest concepts and research findings are covered. As such, a lot of attention is devoted to holistic marketing and the impact of technological developments on present-day marketing is an important theme in this fourth edition.

On the basis of the 7 Strengths Model, the authors analyse how the process of moving from policy to realisation can achieve a greater degree of success. What did an organisation do, what were the results and why did it become successful or did it fail to achieve success? In short, which practical factors play a role in the actual promotion of diversity within an organisation?

Supply chain management is a priority for any organisation. Customers must be supplied with the right products at the right time at the lowest possible cost and the highest possible quality. But why does one company succeed while others fail?

Insight into the operation, opportunities and impracticalities of the supply chain and managing these is the key to success. The Praktijkboek supply chain management (A Practical Guide to Supply Chain Management) describes how to create a winning logistics chain in a world in which innovations and globalisation are continuously gaining in importance. It provides managers and consultants with concrete pointers for the actual implementation and realisation of innovations in supply chain management, and shows how to manage the often conflicting objectives in the chain, and the complexity and uncertainty that often characterises these supply chains. The authors establish the relationship between the strategic importance of logistics for the market positioning of an organisation and the social implications of logistics-based operations.

This book is available for €38.95 incl. VAT.

Authors: Hadewij van de Kamp, Karin Stalenhoef and Hans Dijkhuis

Utrecht, Berenschot, 2010. ISBN: 978-94-90314-02-6.

Three approaches to addressing the gap between plan and actual practice in crisis management.

One of the trends in the safety and crisis management domain is the increasing hesitation about the utility, necessity and optimal shape of the planning process. Why is this? And what can be done to bridge the gap between plans and actual practice? These questions motivated the Berenschot organisation consulting firm, the City of Amsterdam and Delft University of Technology to form a small consortium for the purpose of submitting a joint research proposal to the B.W. Berenschot Foundation and the Nicis Institute.

The Balkenende IV Cabinet introduced a new phenomena in government circles in The Hague:  the Programme Minister. Two were appointed: one for Youth and Families and one for Housing, Communities and Integration. Both were faced with the difficult task of developing and rolling out an effective integral approach for a theme high on the political and social agenda. From the very start they were very much talked about. Each opted to set up the administrative organisation in his/her very own way. How did the ministerial programme function evolve? What can we learn from the two variants currently present, in the midst of an otherwise classical coalition cabinet? What are the related recommendations for the future? These questions form the core of the book Koning van het schaakbord of Jan zonder Land? Over programmaministers (King of the Chessboard or John Lackland? About Programme Ministers).

Is there such a thing as a philosophy that rather than being concerned with profound statements and important conjectures, concerns itself with clarifying the issues we are battling each day? Yes, such a philosophy exists. Paul Wouters takes the reader by the hand and shows that this philosophy includes a wide range of ‘thinking tools' designed to tackle issues.

Publieke Werken (Public Works) describes twelve change management projects in the public sector. Directly involved parties speak about how their knowledge, experiences and emotions contributed to the results achieved by the change management initiatives. This offers a revealing and sometimes bewildering look behind the scenes of change in the public sector. Berenschot’s change management experts subsequently provide their honest and sometimes surprising feedback and views on the change management projects.

Making choices. That’s what executives indicate is the most difficult in times of crisis. With the future being more uncertain now than ever, setting course through these tough times appears to be very difficult for many companies. Therefore, top management shies away from these decisions by sticking with proven concepts. This is the main outcome of the annual Berenschot research on trends in strategy among top managers of Dutch companies.

The publication explains value sourcing, a supply base management methodology based on the best practices of successful Dutch high tech organisations. This methodology helps chains in optimising their quality, delivery reliability, technology development and total cost management in a planned way in order to create maximum added value for the end customer. Point-One is a strategic innovation programme for nano electronics, embedded systems and mechatronics. The objective of Point-One is to strengthen the competitive strength of this cluster, now and in the future. The objective of the Point-One project ‘Value Sourcing; the road to structural performance improvements’ is to structurally improve the performance of small and medium enterprises in the supply industry, because they play a crucial role in achieving the Point-One objective. Value sourcing, a clear and transparent supply base management methodology is designed to achieve this.