News & agenda

On Friday, 24 September 2010, Berenschot employees will be carrying out a number of social projects. Berenschot wants to make it an inspiring, challenging and enjoyable day. We are going to carry out this task with our hearts (social activities), heads (conducting training sessions) and hands (improving things, painting, etc). The realisation of a tangible result is a central theme. Berenschot’s employees have submitted their own projects for this purpose.

Utrecht, 8 June 2010 – The top marketing topics for 2010 are social network marketing and brand management. This is apparent from the major marketing trends survey conducted by Berenschot/MarketingTribune among Netherlands marketing professionals. New trends among the top 10 are authenticity and new business models.

Utrecht, 17 June 2010 – Barth Drenth (43) appointed to the Executive Board of the Berenschot Groep B.V. effective 1 July 2010. He will in particular assume responsibility for the Public Management operating company. Bart Drenth joined Berenschot in 1993 and since 2002 is managing director of the Consulting Group whose primary focus is on consulting in the education, social security, culture, welfare and healthcare sectors.

This book is written for students in higher education, as well as for marketers in actual practice. The addition of local case studies and examples make this book indispensible for anyone in Belgium and the Netherlands who is or would like to be involved in marketing.

The collaboration among academics (Kotler, Keller, Robben and Geuens) and Berenschot’s business consultants (Ponfoort, Laar, Tamminga and Bruggink) has resulted in a clear and complete introduction to the essential of marketing management.

UTRECHT, 16 June 2010 – Large municipalities in the Netherlands will continue to invest in city marketing during the upcoming term of council, in spite of cutbacks. They want to increase the appeal of their municipality and profile themselves better this way. This is evident from an analysis of the G30’s council agreements carried out by the Berenschot organisation consulting firm. Nevertheless, cities are still missing opportunities.

Mrs Lilian Gonçalves - Ho Kang You was appointed as a member of Berenschot’s Supervisory Board effective 6 May 2010. She succeeds Mr C. Griffioen R.A., who having reached his maximum term of office, has stepped down from his position on the Supervisory Board.

Utrecht, 20 May 2010 - Wim van Veelen will become active as a Berenschot Associate effective 1 June. Together with Berenschot’s area development process managers, he will organise partnerships in support of area and urban development and provide leadership to existing partnerships. Furthermore, as interim manager and consultant, he will contribute to the professionalisation of organisations that play a key role in area development. Wim van Veelen has been a director under the articles of association of Ontwikkelingsmaatschappij Vathorst for the past 12.5 years. During that time, the Municipality of Amersfoort’s Vathorst city-district developed into a leading example of site development.

Utrecht, 4 June 2010 - The use of a charismatic champion has a positive influence on the implementation of diversity policy. This is evident from research conducted by Berenschot into the success factors and issues surrounding diversity. The findings, published in the form of a book entitled Diversiteit en verandering. De praktijkfactoren die de implementatie van diversiteitsbeleid beïnvloeden (Diversity and Change. Practical Factors that Influence the Implementation of Diversity Policy) were presented earlier this week.

Jan van Zijl, Chairman of the MBO Council, on Monday 31 May 2010, launched the Intermediate Vocational Education (MBO) Investment Agenda on behalf of the MBO Council. The Investment Agenda was prepared by Berenschot. Below you will find the press release issued by the MBO Council.

The P&O Proffie is the industry award for excellent HR policy in the Netherlands, organised by and for HR professionals. Organisations with a solid link between organisation strategy and HR policy have an opportunity of winning the P&O Proffie. As a winner you are entitled to profile your organisation as the organisation with the best track record in the area of personnel management.